Hi! I’m Kia, a Strategic Design Lead. I guide the full design lifecycle, blending artistic vision with business acumen to build digital products that are not just beautiful, but highly efficient and conversion-driven. I turn complexity into clarity to ensure measurable user and business success.
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tāst Coffee
UX Strategy leadThe challenge presented by tāst Coffee was not simply building a website, but translating an authentic, locally-rooted brand identity into a scalable, high-converting Direct-to-Consumer (DTC) e-commerce system.
TinyTrade
UX case studyThe challenge was to launch TinyTrade, a mobile resale platform, and position it as the simplest, safest, and most trustworthy solution for busy parents.
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Made by Bittersweet
UX/ui Designer & developerThe core business challenge for Made By Bittersweet was architectural fragmentation. The brand encompassed three distinct entities—a creative studio, a digital publication (Stories), and a retail shop—which existed as disjointed experiences…
Kia Dyson is a Strategic UX Leader and Creative Strategist who bridges design leadership, in-depth research, and compelling storytelling to create digital platforms that deliver measurable business value for real people. With over a decade of experience guiding the full design lifecycle—from architectural conceptualization to accessible, high-conversion implementation—she has helped mission-driven organizations and high-growth ventures transform complex ideas into platforms that inspire and scale.
As the founder of Golden Launch Creative, Kia led brands through complete digital transformations, defining UX strategy, developing design systems, and driving quantifiable results such as Conversion Rate Optimization (CRO) and system efficiency. Her approach centers on turning complexity into clarity, anchored by empathy, strategic vision, and measurable impact.
In 2024, Kia shared her thought leadership as a speaker at Squarespace Circle Day, offering insights on e-commerce branding and how thoughtful design can shape lasting customer experiences. Her personal passion for fashion—studying construction, form, and how style communicates without words—directly informs her design work, where visual balance and narrative structure always take center stage.